Client: Labyrinth Solutions
Industry: IT / Digital Signage
DM purpose: Meeting generation of prospective customers
Labyrinth produce software as a service (SaaS) for the management and delivery of internal business communications to staff through digital signage.
Labyrinth have a leading-edge SaaS and need to meet with targeted decision matters in businesses that have more than five sites where at least one site is of an industrial or manufacturing nature.
ActionHQ worked with Labyrinth to identify the perfect customer. We sourced data which met the ideal customer profile including multi location facilities and the specific relevant job title within the prospect business. Once the target prospects were identified we developed a punchy explanation letter and a dimensional box that included an adjustable wrench sitting in a customised die and a personalised tag – all designed to cleverly strike the attention of the right person.
The campaign was supported with a personalised registration page and follow-up telemarketing appointment booking.
Results: The first 100 deliveries have resulted in 29 meetings and 175 digital screen installs. Labyrinth have developed a healthy opportunity pipeline for 2017 sales.
The campaign has been a real success! With 175 digital signs installed and a great pipeline of opportunity, we are rapt. We are looking forward to running new campaigns in 2017. – Vaughan Reid, Managing Director