If you want to talk directly to a specified target of potential customers, direct marketing is an effective way to grab their attention. Personalised, customised, clever – direct marketing is a sure-fire way to stand out in a cluttered market. But don’t waste your time (and money) talking to the wrong potential customers – it’s all about having the right intelligent data to ensure you’re reaching the right people.
HOW A DIRECT MARKETING CAMPAIGN WORKS:
First we delve deep to understand your opportunities and the measures of your success.
We develop a creative concept that will wow your recipients and ensure their attention – and participation in the campaign.
We analyse your database and its quality to determine whether it will deliver a successful solution or if it needs cleansing. ActionHQ also has access to intelligent databases for both businesses and consumers, searchable by factors including company industry and size, roles, locations, gender, demographic profiles and financial ratings. All data meets business and consumer opt-in protocols or are publicly available registers.
PERSONALISATION CHANNEL PLANNING
Now we talk about which touch points are required to support the campaign and remove barriers from customers responding. We can use a mixture of email, direct mail, dimensional couriers, txt, and personalised URLs for registration web pages.
The exciting part – the execution! Here we get busy with data cleansing, graphic design, copywriting, development of the creative, web pages, emails, txt, printing, assembly and finally delivery.
FOLLOW UP PHONE CALLS AND APPOINTMENT SETTING
Sometimes people need a little nudge. ActionHQ assist with phone follow-up of non responders or booking meetings with those who have engaged. We work closely with sales and business development managers to provide key data to integrate marketing campaigns with supported sales activity.
MEASUREMENT AND ANALYTICS
The beauty of direct marketing is that it is completely measurable. We’ll review and report back on campaign success and insights, available through the campaign analytics dashboard and reports.
THERE’S TWO FORMS OF DIRECT MARKETING (AND WE DO BOTH – VERY SUCCESSFULLY!):
Bypass cluttered email inboxes and stand out with a piece of compelling traditional mail. Just because it’s direct mail doesn’t mean it needs to be cliché – we can create a unique and innovative campaign that both looks great and gets your message across. Introduce yourself to new customers through clever copy or an offer they can’t resist; tell current customers about your other services with a cross – sell offer. Need to re-engage lost customers as win backs. Either way, creative mail is a great way to break the ice.
DIMENSIONAL CREATIVE MAIL
Capture their imagination immediately with an intriguing piece of dimensional mail. From a Fishing Knife set for The Hirepool Big Fish Bonanza, a torch frozen in ice to a bouquet of flowers or even a replica bee hive (ok, there were no real bees in there), dimensional creative mail knows how to grab attention. Not only will the recipient open it, but they’ll also show it to their colleagues, friends and family because it’s so unique. For high value prospects there is nothing more effective.